A white-label loan is essentially a home-branded loan, much like the home-branded products you see in the supermarket aisles. Like these products, white-label loans aim to deliver many of the same great features as bank-branded home loans, but for a lower cost to you the customer. A trend seen in supermarkets over recent years has been not only an increase in the range of white-label options on offer, but also an increase in the quality of those products. This trend has continued to the extent that white-label products are now frequently of equal, or near equal, quality as their branded counterparts.
In the same way, banks across Australia provide ‘unbranded’ mortgage products to brokers, which increases the range of options within the market and offers customers competitive rates to generate valuable savings. Ultimately, it’s still a high quality product and service, just re-branded with a different name.
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